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Small Business holiday shopping is back, and maybe changed forever
Sign on glass reading Thank You For Supporting This Local Business in a bakery in Walnut Creek, California, September 15, 2021. Photo courtesy Sftm. (Photo by Gado/Getty Images) Gado | Archive Photos | Getty Images Over one-third of Americans (34{3e92bdb61ecc35f2999ee2a63f1e687c788772421b16b0136989bbb6b4e89b73}) say they plan to shop on Small Business Saturday, a rebound from 2020, but spending during the holiday promotional day has not returned to the levels seen before the pandemic, according to a new CNBC|Momentive Small Business Survey. In 2020, 30{3e92bdb61ecc35f2999ee2a63f1e687c788772421b16b0136989bbb6b4e89b73} of Americans said they would patronize a small business on Small Business Saturday. Pre-pandemic, support for local businesses was higher, if declining: 44{3e92bdb61ecc35f2999ee2a63f1e687c788772421b16b0136989bbb6b4e89b73} in 2018 and 39{3e92bdb61ecc35f2999ee2a63f1e687c788772421b16b0136989bbb6b4e89b73} in 2019. …