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How This NYC Startup Uses Tech to Bring Dry Cleaning into the Digital Age
Like numerous enterprise concepts, the conceit for Juliette, a tech-enabled laundry services in New York Town, started out out as a way to solve a particular suffering point for its founder. It was 2013 and Rechelle Balanzat, then a advertising and marketing exec at a startup, could get her supper sent to her door but she couldn’t get her dry cleansing as easily. “I would connect with my cleaners and inquire if I could get my laundry and dry cleansing picked up and sent,” recalls the now 35-12 months-old entrepreneur. “Sometimes they would, in some cases they would not. That was a lightbulb second.” A calendar year afterwards, she had established the boutique dry…