A researcher has to overcome the hurdle of successfully acquiring funding for a Horizon Europe research project. After overcoming the hurdle, the next step is to officially execute your research, thus realizing its potential for impact and change. Although you’ll spend most of your time on research management and execution, there are other important aspects to keep in mind. Without a strategic, solid, and professional marketing and business plan, even the most innovative research with a groundbreaking approach and potential to substantially impact the world will fall short. The Importance of a Business Plan A business plan is a financial tool for assessing a project’s viability in business terms. In…