The holiday season is a critical time for small businesses. According to a recent American Express study, 78{3e92bdb61ecc35f2999ee2a63f1e687c788772421b16b0136989bbb6b4e89b73} of small-business merchants say that holiday sales will impact their ability to stay in business in 2022. Every small-business purchase adds up to make a large impact — consumers shopping small this holiday season have the potential to contribute an estimated $695 billion into the U.S. small-business economy, the study found — so consider making your gift purchases at a local or online small business. See: Why Everyone Should Have a Small Business Idea ReadyStart Your Own: Small-Business Ideas for a Post-Pandemic World Need some inspiration? This Small Business Saturday, consider buying from one…