The introduction of data science into the business world has contributed far more than recommendation algorithms; it has also taught us a lot about the efficacy with which we manage our businesses. Specifically, data science has introduced rigorous methods for measuring the outcomes of business ideas. These are the strategic ideas that we implement in order to achieve our business goals. For example, “We’ll lower prices to increase demand by 10{3e92bdb61ecc35f2999ee2a63f1e687c788772421b16b0136989bbb6b4e89b73}” and “we’ll implement a loyalty program to improve retention by 5{3e92bdb61ecc35f2999ee2a63f1e687c788772421b16b0136989bbb6b4e89b73}.” Many companies simply execute on their business ideas without measuring if they delivered the impact that was expected. But, science-based organizations are rigorously quantifying this impact and have…