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Ryan Gellert, Patagonia’s C.E.O., Has a Mission: ‘Save Our Home Planet’
An unofficial qualification to become chief executive of Patagonia seems to be an interest in extreme sports, a strong meditation practice or both. The previous C.E.O. practiced Tibetan Buddhism. The one before that was a ski bum who liked to meditate. Yvon Chouinard, the company’s eccentric founder, was a mountain-climbing Zen Buddhist. So when Ryan Gellert was named C.E.O. of Patagonia in September 2020, his pedigree was hardly surprising. Mr. Gellert is an avid mountaineer and skier who has spent his career at outdoor retailers, including Black Diamond. Though he is not a Buddhist, he has a decades-long track record of social and environmental activism, making him well suited to…