Local business search rankings Before exploring citation management, let’s see how it fits in to showing up on Google. Where you show up in local search when someone searches locally for what you do or sell is a function of three main factors: Your overall SEO Proximity to the searcher Prominence Much of the rest of my web site deals with overall SEO factors. And of course you have no control over where anyone is when they search. But prominence is something you can control by managing your online citations. What are citations? A citation is an online listing of your business on a platform, like directories, that publishes information…